There are a number of psychological handles that are going to motivate people to put in the time and money to create a report in Citizen Intelligence. The two largest are anger and revenge. Righteous anger at an injustice is a common political impulse. It’s found in reformer waves coming from both the right and the left. Historically, these waves tend to come in pulses but there’s always some form of anger over policies that some person or other find unjust. Very frequently they are right, too.

Revenge is an impulse that is more likely to happen in the insider community. Somebody’s lost the fight in the dirty game of politics and so as a parting gift, a report in Citizen Intelligence lets them upend the table so nobody else can play that exact same game again. That corrupt door now has a permanent automated watchman that must be taken into account and time/energy/money have to be devoted to working around it. Revenge also appeals to the excluded business upstart who is excluded from the market by artfully written regulations that eliminates their business model.

Report sales are likely to be disproportionately based on these emotions. The number of analytical vulcans willing to spend in politics is remarkably low.

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