This couldn’t wait for Seth Sunday because it fit so well with yesterday’s piece on customer motivation. Today we’re talking about Girl Scout cookies. Going from the traditional “would you like to buy some Girl Scout cookies?” to “what’s your favorite Girl Scout cookies?” as opening questions apparently doubles sales. What’s the analogue for Citizen Intelligence?

We’re going to be doing A/B testing on these issues, as we will on most issues where we have to figure out what works better but Seth’s formulation seems like a good place to start.